2025. THE MEDIATING ROLE OF PURCHASE INTENTION ON PURCHASE DECISIONS: The Influence of Electronic Word of Mouth (E-Wom) and Customer Reviews in Supporting The Development of Creative Economy and Culinary Sector at Kanenakan, Malang City. Ar Rehla: Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy. 5, 1 (Jun. 2025), 83–105. DOI:https://doi.org/10.21274/ar-rehla.v5i1.10760.