Unleashing Potential, Embracing Innovation: Technology-Based MSME Development Strategy in Ngadirejo Village

Authors

  • Muhammad Fathur Roziq Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Tri Utami Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Indah Ainus Sofa Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Yusi Miftakhul Jannah Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Farah Fadhilatur Rahman Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Sayyidah Hafshah Az Zahratul Yaqin Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Kharirrrotus Sa’diyah Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
  • Ikfi Khoulita Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia

DOI:

https://doi.org/10.21274/kjpm.2025.3.2.81-88

Keywords:

Branding, Digitalization, Empowerment, Marketing, Rural

Abstract

Purpose: The Community Service Program (Kuliah Kerja Nyata/KKN) is an implementation of the Tri Dharma of Higher Education that emphasizes community empowerment. This activity aimed to strengthen micro, small, and medium enterprises (MSMEs) in Ngadirejo Village, Pogalan District, Trenggalek Regency, by improving digitalization and business identity to enhance visibility and competitiveness.

Method: The program was implemented using a participatory approach. Activities included identifying MSME needs, assisting business owners in registering their businesses on Google Maps, creating business name plaques, and providing basic training on online marketing through the Shopee marketplace platform for selected MSME actors.

Results: The program improved MSME owners’ understanding of digital technology and branding. Participants showed increased confidence in promoting their businesses and were able to reach wider markets through digital platforms.

Conclusion: This community service activity demonstrates that technology-based empowerment aligned with local needs can effectively support rural MSMEs. Digital assistance and simple training contribute to stronger business identity, increased market access, and sustainable economic development at the village level.

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Published

2025-12-30

Issue

Vol. 3 No. 2 (2025)

Section

Articles

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Copyright (c) 2026 Kerigan: Jurnal Pengabdian Masyarakat

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Kerigan: Jurnal Pengabdian Masyarakat is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Muhammad Fathur Roziq, Tri Utami, Indah Ainus Sofa, Jannah, Y. M., Farah Fadhilatur Rahman, Sayyidah Hafshah Az Zahratul Yaqin, Kharirrrotus Sa’diyah, & Ikfi Khoulita. (2025). Unleashing Potential, Embracing Innovation: Technology-Based MSME Development Strategy in Ngadirejo Village. Kerigan: Jurnal Pengabdian Masyarakat, 3(2), 81-88. https://doi.org/10.21274/kjpm.2025.3.2.81-88