ANALISIS DAMPAK BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER VALUE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN TULUNGAGUNG. An-Nisbah: Jurnal Ekonomi Syariah, [S. l.], v. 4, n. 2, p. 191–214, 2018. DOI: 10.21274/an.2018.4.2.191-214. Disponível em: https://ejournal.uinsatu.ac.id/index.php/nisbah/article/view/762. Acesso em: 23 jan. 2026.