ANALISIS DAMPAK BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER VALUE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN TULUNGAGUNG. AN [Internet]. 2018 Apr. 18 [cited 2026 Jan. 23];4(2):191-214. Available from: https://ejournal.uinsatu.ac.id/index.php/nisbah/article/view/762