Keywords
Pengembangan
UMKM
SWOT
Strategy
Development
MSMEs
How to Cite
Abstract
Payudan Dundang Village has a lot of potential for Micro, Small and Medium Enterprises (MSMEs) which are sourced from agriculture and plantations. This study aims to analyze and to identify the problems faced and formulate strategies in the development of Micro Small and Medium Enterprises (MSMEs) in Payudan Dundang Village, as one of the leading sectors in helping improve the economy of the people of Payudan Dundang Village. This research used qualitative method through a process of observation, interviews, and documentation presented in the form of data, then the data analysis used SWOT matrix analysis to find out the strengths, weaknesses, opportunities and threats. The informants used as the data source consisted of the Leader of Group Sumber Makmur, member of grup Sumber Makmur, Payudan Dundang people. The research implementation time is one mount. The results of this study indicate that there are problems for every Micro, Small and Medium Enterprise (MSMEs) actor in Payudan Dundang Village such as: Product packaging, marketing, resources human, the introduction of technology, social and economy, so that the development of MSMEs in Payudan Dundang Village, has not been implemented properly. While the right strategy for developing MSMEs in Payudan Dundang Village Guluk- guluk district is the SO (Growth) Strategy. The SO (Growth) strategy is a strategy that utilizes existing strengths to increase its competitive advantage.
References
Devi Krisnawati. (2018). Peran Perkembangan Teknologi Digital Pada Strategi Pemasaran dan Jalur Distribusi UMKM Di Indonesia. Jurnal Ekonomi, Vol. 6. Jakarta.
Ferdinand. (2016). Strategi Pengembangan Klaster Usaha Mikro Kecil dan Menengah Keripik Tempe di Sanan Malang. Jurnal Aplikasi Manajemen (JAM), Vol. 14, No 1.
Mohammad Hosni. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal Manajemen STIE Muhammadiyah Palopo, Vol. 7, No. 1.
Nyai Hasbiyeh. (2021). Ketua Kelompok UMKM Sumber Makmur di Desa Payudan Dundang, “Wawancara”, 15 September 2021.
Qamaruddin, M. Y., Sapar, S., Risal, M., & Hamid, R. S. (2019). Strategi Siapa Mau Kerja Apa Dalam Pengembangan Model Quadruple Helix Sinergitas Antara Pemerintah, Perguruan Tinggi, Industri, Dan Masyarakat. Jurnal Manajemen STIE Muhammadiyah Palopo, Vol. 4, No. 2.
Riyanti Idayu. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal penelitian, Vol. 7, ISSN: 2684-7841.
All articles published in Reinforce: Journal of Sharia Management are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. This means anyone is free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided they give appropriate attribution to the original author(s) and Reinforce, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to Reinforce to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
Although the conditions of the CC BY-SA license don't apply to authors (as the copyright holder of your article, you have no restrictions on your rights), by submitting to Reinforce, authors recognize the rights of readers, and must grant any third party the right to use their article to the extent provided by the license.