DIGITAL MARKETING : STRATEGI PROMOSI APOTEK SAWOJAJAR MAS
Cover Vol. 1 No . 2
PDF

Keywords

Digital Marketing
Strategy
Promotion
Pharmacy
Apotek
Promosi
Strategi

How to Cite

Yuwana, S. I. P. (2022). DIGITAL MARKETING : STRATEGI PROMOSI APOTEK SAWOJAJAR MAS. Reinforce: Journal of Sharia Management, 1(2), 81-91. https://doi.org/10.21274/reinforce.v1i2.6392

Abstract

The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research method in this study used a descriptive qualitative approach. Data collection uses 3 techniques, namely interviews, documentation and participant observation. Interviews were conducted with 3 informants who were appointed as resource persons. The results of the study explain that Sawojajar Mas Pharmacy as one of the pharmaceutical businesses in Malang City has succeeded in using Digital Marketing as an effective promotional tool, by utilizing social media, where its implementation provides enormous benefits for the company's marketing strategy.

https://doi.org/10.21274/reinforce.v1i2.6392
PDF

References

Azizah, N., Danang Mahendra, and Budi Lofian. (2019). Pemanfaatan E-Commerce Untuk Peningkatan Strategi Promosi Dan Penjualan UMKM Tas Di Kabupaten Kudus. E-Dimas: Jurnal Pengabdian kepada Masyarakat 10(1): 96–99.

Estrin, S., Tomasz Mickiewicz, and Ute Stephan. (2016). Human Capital in Social and Commercial Entrepreneurship. Journal of Business Venturing 31(4): 449–67.

Febriantoro, Wicaksono. (2018). Kajian Dan Strategi Pendukung Perkembangan E-Commerce Bagi UMKM di Indonesia. Jurnal MANAJERIAL 17(2): 184–207.

Garcia, Juan Jose L., David Lizcano, Celia M Q Ramos, and Nelson Matos. (2019). Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users : An Analytical Study. Journal of Future Internet 11(6): 1–16.

Jalilvand,M.R. (2012).The Effect of Electronic Word-Of-Mouth on Brand Image and Purchase Intention. Journals Of Marketing Inteligence And Planning. Vol.30, Iss:4, hal.5-5

Moleong, Lexy J. (2016). Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Narulia, Ria Zulkha E. and Hanjar Ikrima Nanda. (2019). Digital Marketing Sebagai Strategi Pemasaran. Jurnal Pengabdian Untuk Mu NegeRI 3(2): 80–84.

Prasetyo, Antoni dan Aniek Wahyuati. (2016). Pengaruh Strategi Promosi Dan Word Of Mouth Terhadap Keputusan Pembelian Pada KOPIGANES. Jurnal Ilmu dan Riset Manajemen, 5 (1): 1-17.

Ryan, D. (2014). Understanding Digital Marketing. Great Britain: Kogan Page Limited.

Yuwana, S. I. P. (2020). Coronanomics: Strategi Revitalisasi UMKM Menggunakan Teknologi Digital di Tengah Pandemi Covid-19. Journal of Technopreneurship on Economics and Business Review, 2(1), 47-59.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Downloads

Download data is not yet available.