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BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION. Reinforce: J. of Sharia Management 2023, 2 (2), 164-189. https://doi.org/10.21274/reinforce.v2i2.8409.