BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION. Reinforce: Journal of Sharia Management, [S. l.], v. 2, n. 2, p. 164–189, 2023. DOI: 10.21274/reinforce.v2i2.8409. Disponível em: https://ejournal.uinsatu.ac.id/index.php/reinforce/article/view/8409. Acesso em: 24 jan. 2026.