STUDY OF CONSUMER BEHAVIOR RESEARCH TO MEASURE PURCHASE DECISION AND EFFECTIVENESS OF MARKETING MIX IN NU SWALAYAN. Reinforce: Journal of Sharia Management, [S. l.], v. 4, n. 2, p. 90–102, 2025. DOI: 10.21274/reinforce.v4i2.11333. Disponível em: https://ejournal.uinsatu.ac.id/index.php/reinforce/article/view/11333. Acesso em: 23 jan. 2026.