ALVISCA, N.; PRADANANTA, G. BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION. Reinforce: Journal of Sharia Management, v. 2, n. 2, p. 164-189, 30 out. 2023.