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“BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION”, Reinforce: J. of Sharia Management, vol. 2, no. 2, pp. 164–189, Oct. 2023, doi: 10.21274/reinforce.v2i2.8409.