Rozieqy, Ahmad, and Aqil Husein Al-Manuri. “Study of Consumer Behavior Research to Measure Purchase Decision and Effectiveness of Marketing Mix in NU Swalayan”. Reinforce: Journal of Sharia Management, vol. 4, no. 2, Oct. 2025, pp. 90-102, doi:10.21274/reinforce.v4i2.11333.