BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION. Reinforce: J. of Sharia Management [Internet]. 2023 Oct. 30 [cited 2026 Jan. 24];2(2):164-89. Available from: https://ejournal.uinsatu.ac.id/index.php/reinforce/article/view/8409