Rozieqy A, Al-Manuri AH. Study of Consumer Behavior Research to Measure Purchase Decision and Effectiveness of Marketing Mix in NU Swalayan. Reinforce: J. of Sharia Management [Internet]. 2025 Oct. 11 [cited 2026 Jul. 13];4(2):90-102. Available from: https://ejournal.uinsatu.ac.id/index.php/reinforce/article/view/11333