Alvisca N, Pradananta G. BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION. reinforce [Internet]. 30Oct.2023 [cited 6Jul.2024];2(2):164-89. Available from: https://ejournal.uinsatu.ac.id/index.php/reinforce/article/view/8409