Reinforce: Journal of Sharia Management

PENGARUH PERKEMBANGAN TEKNOLOGI, MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP PENDAPATAN UMKM DI KOTA LANGSA: MENGEKSPLORASI DINAMIKA SUKSES BISNIS DI ERA DIGITAL

Maria Ulfa — 2024-05-01

This study aims to determine the influence of each variable, namely technological development, social media, price, and location on the income of micro, small, and medium enterprises (MSMEs) in the city of Langsa. The method used is quantitative with multiple regression analysis. The population in this study is micro, small, and medium enterprises (MSMEs) in Langsa City totaling 24,684 units. The sampling technique in this study uses Proportionate Stratified Random Sampling technique with a total of 100 respondents. Based on the test results, the Social Media and Location variables have a significant effect on MSME Income in Langsa City, while Technological Development and Price variables do not have a significant effect on MSME Income in Langsa City. Meanwhile, for the simultaneous test results presented, it can be seen that the F_test value is 25.810 > the value of F_table (2.70) and significant at 0.000 < 0.05. Therefore, it can be concluded that the four independent variables, namely Technological Development, Social Media, Price, and Location, simultaneously have a positive and significant effect on MSME Income with an adjusted coefficient of determination (adjusted R²) obtained at 0.446. This indicates that the variables of Technology, Social Media, Price, and Location are able to explain 44.6% of the variation in MSME Income, while the remaining 55.4% is influenced by other variables not examined in this study.

PENGARUH KOREAN WAVE DAN BRAND AMBASSADOR TERHADAP MINAT BELI ONLINE PADA MARKETPLACE TOKOPEDIA

Ginda Aprilia Devitasari — 2024-05-10

The purpose of this research is to identify how Korean Wave and brand ambassadors effect online purchasing intention in the Tokopedia marketplace. The research method used is quantitative using multiple regression analysis. This research uses primary data obtained from distributing questionnaires to Tokopedia marketplace users who are the population in this study. Users aged 17-50 years and who have used the Tokopedia marketplace for the last two years and made purchases at least 4 times are the sample. This research uses a non-probability sampling technique with a proportional sampling type with a sample of 100 respondents. Based on the test results for the Korean Wave and Brand Ambassador variables, they have a positive and significant effect on Online purchasing intention on the Tokopedia Marketplace. The results of the F test simultaneously with the Korean Wave and Brand Ambassador variables have a significant effect on online purchasibg intention, with it being known that Fcount is 10.643 > F table 2.358 and is significant 0.000 < 0.1. Meanwhile, partially the Korean wave variable has a positive and significant effect on online purchasing intention, and the brand ambassador variable has a positive and significant effect on online purchasing intention. The R Square coefficient of determination test is 0.380, meaning that the percentage contribution of the Korean Wave and Brand Ambassador variables to online purchasing intention is 38% and the remaining 62% comes from other variables outside the research.

PERAN PEMBIAYAAN MURABAHAH SEKTOR PRODUKTIF DALAM MENINGKATKAN PENDAPATAN ANGGOTA USAHA MIKRO KECIL DAN MENENGAH (UMKM) BAITUL MAAL WAT TAMWIL (BMT) LANTASIR KOTA KEDIRI

Elva Martalia — 2024-05-18

Murabahah financing is a sales contract for goods by stating the acquisition price with an agreed profit margin between the buyer and seller. Murabahah financing can be used to help with capital issues for Micro, Small, and Medium Enterprises (MSMEs). This study aims to understand the implementation of productive sector murabahah financing at Baitul Mall Wat Tamwil (BMT) Lantasir in Kediri City and to determine the role of productive sector murabahah financing in improving MSMEs at BMT Lantasir in Kediri City. This study uses a qualitative research method with descriptive analysis, aiming to create a systematic, factual, and accurate description and illustration of the facts and the relationships between the investigated phenomena. This research was conducted using data collection techniques in the form of direct interviews with related parties. The results of this study conclude that the implementation of productive sector murabahah financing at BMT Lantasir in Kediri City includes completing requirements such as (photocopy of husband's/guardian's ID card, collateral documents, and form filling). The murabahah financing is carried out by BMT purchasing the members' needed goods and reselling them to the members with an agreed margin. This is done by BMT Lantasir. The role of productive sector murabahah financing in improving MSMEs has been carried out by adhering to Islamic principles in providing capital loans to the community to develop their businesses and create job opportunities for the surrounding community. This is evidenced by the increased income of MSME actors who received financing compared to before and after receiving financing. Hence, there is a significant increase in sales turnover and income.

THE POWER OF PERSUASION: THE IMPACT OF PRODUCT REVIEWS, AFFILIATE MARKETING, AND LIVE CONTENT ON CONSUMER BEHAVIOR

Desi Nadila — 2024-05-18

This research investigated the persuasive power of product reviews, affiliate marketing, and live content on consumer behavior within the burgeoning TikTok Shop platform. As Indonesia experienced rapid technological and information advancements, TikTok Shop emerged as a prominent digital marketing tool, blurring the lines between entertainment and commerce. This quantitative field study specifically examined the impact of these persuasive elements on impulse buying behavior within the platform. Primary and secondary data were gathered through questionnaires and documentation, targeting 100 TikTok Shop users in Langsa City using a purposive sampling technique. Multiple linear regression analysis revealed a significant and positive combined effect of product reviews, affiliate marketing, and live content on impulse buying within TikTok Shop. The adjusted R-Squared value of 0.740 indicated that these persuasive elements collectively explained 74% of the variance in impulse buying behavior, highlighting their substantial influence on consumer decisions within the platform. While the remaining 26% was attributed to external factors not explored in this study, the research shed light on the persuasive power of TikTok Shop's marketing strategies. This study contributed to understanding how product reviews, affiliate marketing, and live content shaped consumer behavior and the potential implications for impulse buying within the increasingly popular TikTok Shop ecosystem.

OPTIMIZING CASH WAQF EDUCATION IN PROMOTING COMMUNITY WELFARE USING COMMUNITY BASED RESEARCH

Muhammad Redo Ilahi — 2024-05-18

Waqf is one of the Islamic financial instruments with great potential, which can improve people's life quality. The purpose of this Community Service activity is to provide education about cash waqf to employees of the Religious Affairs Office of North Seluma District. In order to overcome the problems of the activities, researchers are taking steps to carry out direct socialization (face to face). The method of this community service is Community Based Research (CBR). The implementation of this community service activity is carried out by training using the lecture method in delivering material and pre-test and post-test methods as an effort to explore employees' level of understanding of the material presented before and after in accordance with indicators of increasing understanding. Based on the community service activities carried out, it can be concluded that the service program designed by the researcher has been implemented according to plan. Researchers obtained data from 15 KUA employees that changed significantly between before and after conducting cash waqf education for employees of the North Seluma District Religious Affairs Office. Employees of the North Seluma District Religious Affairs Office have knowledge about cash waqf and have the intention to start conducting cash waqf.