ISSN : 2962-6854 (Online) DOI Prefix : 10.21274/reinforce Editor in Chief : Dr. Binti Nur Asiyah, M.Si. Publisher : Faculty of Islamic Economic and Business of Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung Frequency : Semi-Annual (April and October Edition) Type : Blind Peer Reviewed Open Access Journal Citation Analysis : Sinta, Google Scholar, Moraref, Crossref, Garuda, Scilit
Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung
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FACTORS THAT OCCUR IN BUYING AND SELLING GHARAR
This research aims to examine the mechanisms and factors that cause gharar in the practice of buying and selling duku fruit using the ijon system in the village of Embacang Baru Ilir. Using a qualitative approach and involving six informants, including farmers and brokers, the research results show that transactions are conducted orally without written records, while the objects of sale are still in the form of buds or unripe fruit. This situation creates ambiguity regarding the quantity, quality, and delivery time, thereby introducing elements of gharar that are not in line with the principles of buying and selling in Islam. This practice falls into the category of al-muhaqalah, which is a transaction of unclear harvest results that is prohibited as it has the potential to harm one of the parties. The factors causing this are divided into two: internal factors, such as economic needs, greed, and a low understanding of religious teachings, and external factors, including inherited traditions, social environmental influences, and situational conditions. The practice of ijon is seen as a quick solution to obtain funds, even though it violates the principles of justice and certainty in Islam. Therefore, an educational approach is needed to improve farmers' and contractors' understanding of lawful sales and purchases in accordance with Islam. The application of sharia principles to every transaction is believed to encourage the development of a sales system that is more just, transparent, and free of gharar.
THE EFFECT OF EXCHANGE RATES, JAKARTA SHARIA INDEX, GOLD PRICES, AND COMPOSITE STOCK PRICE INDEX ON THE NET ASSET VALUE OF SHARIA MUTUAL FUNDS IN INDONESIA WITH INFLATION AS A MODERATION VARIABLE IN THE 2021-2024 PERIOD
This research analyses the factors influencing the Net Asset Value (NAV) of Sharia mutual funds in Indonesia, with inflation serving as the moderating variable. The study utilizes secondary data from the Financial Services Authority (OJK), Bank Indonesia (BI), the Indonesia Stock Exchange (BEI), Statistics Indonesia (BPS), academic journals, and other sources for the period of 2021–2024. The data analysis employs Stationarity Tests, Moderated Regression Analysis (MRA), Classical Assumption Tests, and Statistical Tests. The results indicate that the exchange rate has a positive, but insignificant, effect on the NAV of Sharia mutual funds in Indonesia. At the same time, it also has a negative and significant effect on the NAV of Sharia mutual funds in Indonesia. The exchange rate, when moderated by inflation, has a negative and significant effect on the NAV of Sharia mutual funds. Furthermore, the Jakarta Islamic Index (JII), when moderated by inflation, has a positive and significant effect on the NAV of Sharia mutual funds. To obtain the best regression model, it is necessary to exclude a variable due to multicollinearity. These findings are expected to benefit investors and the government in selecting investment factors and formulating policies aligned with public welfare. Furthermore, this research is expected to enrich the literature in Islamic economics.
Composite Stock Price Index (CSPI) / IHSG
Net Asset Value (NAV) of Sharia Mutual Funds
Copyright (c) 2025 Andi Purnomo, Anton Bawono, Muhammad Sholikhin
THE INFLUENCE OF THE INDEPENDENT BOARD OF COMMISSIONERS, AUDIT COMMITTEES, AND AUDIT QUALITY ON TAX AVOIDANCE
This study aims to analyze the effects of an independent board of commissioners, an the audit committee, and audit quality on tax avoidance in consumer goods companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. A quantitative approach was employed using multiple linear regression in EViews. The sample comprised 93 companies selected through purposive sampling. Partial test results showed that the audit committee had a significant negative effect on tax avoidance (p = 0.048 < 0.05), while the independent board of commissioners (p = 0.279 > 0.05) and audit quality (p = 0.187 > 0.05) had no significant effect. The simultaneous test (F-test) indicated that the three variables collectively did not significantly influence tax avoidance (sig = 0.456 > 0.05). The coefficient of determination (R²) was 0.011, indicating that the model explained only 1.1% of the variation in tax avoidance, with the remaining variation influenced by variables outside the model. These findings underscore the importance of strengthening the audit committee's oversight of corporate tax practices, while further studies are needed to examine the impact of other internal and external governance factors.
Copyright (c) 2025 Yuyun Hardika Wulandari, Naila Najihah
STUDY OF CONSUMER BEHAVIOR RESEARCH TO MEASURE PURCHASE DECISION AND EFFECTIVENESS OF MARKETING MIX IN NU SWALAYAN
The number of retail businesses in Sumenep Regency and low levels of community income are a problem for every business actor. Business actors must be innovative in their strategies to attract more consumers. Through the study of consumer behavior, this research aims to determine the level of people's purchase decision-making towards NU self-service. It also aims to determine the effectiveness of the marketing mix used by NU supermarkets. This study uses a mixed-methods approach, namely qualitative and quantitative methods, to obtain more complete information. This study used the Lemeshow formula to determine the sample size because the population size was unknown. Ninety-six respondents were combined to yield 150 respondents for more comprehensive information. The result of this study is that consumer behavior significantly affects consumer purchasing decisions towards NU supermarkets. In addition, consumer behavior research indicates that NU self-service's marketing mix is highly effective.
Copyright (c) 2025 Ahmad Rozieqy, Aqil Husein Al-Manuri
THE INFLUENCE OF LIFESTYLE AND PRICE ON THE PURCHASE DECISION OF THRIFTING GOODS AT OZINGSTYLE THRIFT STORE JOMBANG
Consumers, in the process of making purchasing decisions, tend to pay attention to lifestyle and price. This study aims to identify and analyze the influence of lifestyle and price on purchase decisions of thrifted products at Ozingstyle Thrift Store Jombang. Along with the rising trend of thrifting among consumers, factors such as lifestyle and price have become increasingly important considerations in decision-making. This research employs a quantitative, survey-based method. Data were collected through questionnaires, interviews, and direct observation. The questionnaire was distributed to 100 customers of Ozingstyle Thrift Store Jombang. Data analysis was conducted using multiple linear regression to examine the influence of independent variables (lifestyle and price) on the dependent variable (purchase decision). The results show that lifestyle has a positive and significant influence on purchase decisions, and price also has a positive and significant influence. Furthermore, both lifestyle and price simultaneously have a positive and significant impact on purchase decisions. This study provides implications for the management of Ozingstyle Thrift Store Jombang to pay closer attention to consumer lifestyles and to develop competitive pricing strategies to increase purchase decisions at the store.
Zero Waste sebagai Metode Sustainable Green Economy (Ekonomi Hijau Berkelanjutan)
This study examines the integration of the green economy, zero waste, and Islamic economics to establish a sustainable and inclusive economic system. The research is motivated by increasing environmental challenges due to resource exploitation and the urgent need for a more sustainability-oriented economic approach. The objective is to analyze how Islamic economic principles can support the implementation of a green economy and zero waste as solutions to environmental and social issues. This study employs a qualitative literature review method, analyzing scientific journals, academic books, and reports from international institutions such as UNEP (United Nations Environment Programme) and Bappenas to gain a comprehensive understanding. The findings indicate that integrating Islamic economic principles with the green economy and zero waste can enhance resource efficiency, minimize environmental impact, and foster a more equitable and sustainable financial system. This study concludes that adopting these concepts in economic and environmental policies is crucial to ensuring long-term societal and ecological well-being.
Copyright (c) 2025 Raden Akhmad Haryo Kusumo, Muhammad Raisa Haqqiquddin Rokhmatulloh
The Influence of Packaging, Product Variations, and Electronic Word of Mouth (E-WOM) on Consumer Buying Interest at Raja Nyemil Tulungagung
The background of this research is by UMKM which are developing very rapidly, especially in the culinary sector. Business actors must be able to adapt to current developments and innovate in order to attract consumers so that their business is able to survive the threat of competitors, is able to take advantage of existing opportunities, and continues to develop amidst increasingly fierce business competition. The purpose of this research is to find out the influence of packaging, product variations and electronic word of mouth (E-WOM) on consumer buying interest at Raja Nyemil Tulungagung partially and simultaneously. The sample taken in the research was 68 respondents from Raja Nyemil Tulungagung consumers. A quantitative approach is used in this research and is an associative type of research. Using primary data, the data collection method is a questionnaire with a Likert scale. The analytical method used is the multiple linear regression test using the SPSS 16.0 application. The results of this research show that partially and simultaneously significant results were obtained which means that there is a positive and significant influence between packaging, product variety and Electronic Word of Mouth (E-WOM) on consumer buying interest in Raja Nyemil Tulungagung.
Copyright (c) 2025 Asmaul Khusna, Galih Pradananta
Key Factors Influencing Consumer Purchasing Decisions in Digital Era
This study examines the combined impact of digital marketing, strategic location, brand equity, and price perception on consumer purchasing decisions in the furniture industry, specifically at Mebel Mandiri. By integrating digital transformation and behavioral economics, it provides insights into consumer decision-making dynamics. Using a quantitative associative approach, data was collected through online questionnaires from 33 respondents and analyzed with SPSS 20, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and F and T-tests. The findings reveal that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. Together, these variables account for 72.2% of purchasing decisions, with 27.8% influenced by other factors. This study emphasizes that digital marketing strategies and competitive pricing are critical for increasing consumer purchases. Businesses should enhance interactive and credible digital content while ensuring prices reflect product benefits. Additionally, this research highlights the importance of digital marketing and price perception in boosting SMEs' competitiveness, promoting digital transformation, and fostering fair pricing to build consumer trust. Strengthening these strategies expands market reach, enhances business resilience, and contributes to economic sustainability. The study suggests that companies invest in targeted digital campaigns and data-driven pricing strategies to attract and retain customers. By implementing these approaches, businesses can not only increase sales but also drive local economic growth, create job opportunities, and support long-term business sustainability. Ultimately, digital marketing and pricing strategies play a vital role in shaping the future of SMEs in the digital era.
Copyright (c) 2025 Tegar Tegar, Citra Mulya Sari
This research discusses marketing strategy which is a very important part of planning for the company as a whole, especially in situations where competitors are very tight. Today's business competition is quite tight in all fields. Market conditions are increasingly competitive, especially during the Covid-19 pandemic. Therefore, it is necessary to implement a marketing strategy 4.0 using a website as a place to market their products as a very good way. This research aims to determine marketing strategies through several methods, including websites. This research uses a literature analysis research method with a qualitative approach which aims to find out, describe and explain the actual situation regarding the marketing strategy being carried out. Data collection methods use interviews, observation and documentation methods.
Copyright (c) 2025 Kevin Faiz Syahputra, Lintang Octafia Ramadhani, Afifa Kusumaningtyas, Binti Nur Asiyah
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan
Organizational culture is a system of values and norms that have taken effect, followed and agreed upon by each member as a guide in behaving and solving problems in their organization. Organizational culture is closely related to employee performance because the organizational culture in a company is able to foster the work spirit of the people in it. This study aims to determine the organizational culture and employee performance according to employees in the production department of PT Sukses Mitra Sejahtera, Krandang Village, Kras District, Kediri Regency. The method used is a quantitative method. Variables X and Y are in the "sufficient" category. The level of correlation between organizational culture and employee performance is moderate, this is in accordance with the r value of 0.561. Simple linear regression test, the direction of the influence of variable X on variable Y is positive (25.203) and every 1% increase in value of variable X, the value of variable Y will increase by 0.524. The results of the t-test show that there is a significant influence of organizational culture variables on employee performance, this is based on the t-count of 10.050 > t table 1.651 with a significance of 0.000 < 0.05. Ho is rejected and Ha is accepted. The results of the determination coefficient test value R2 0.315 means that variable X is able to explain variable Y by 31.5%, the remaining 68.5% is explained by other variables not included in this study.
Copyright (c) 2025 Dini Rahma Agustina, Andriani Andriani, Mahfudhotin Mahfudhotin
Peran Generasi Muda sebagai Fasilitator dalam Penggunaan Dompet Digital
The rapid technological advancements in the globalization era have significantly influenced various aspects of human life, including economic transactions. The adoption of digital wallets has transformed traditional cash-based transactions into more efficient and secure digital payment methods. This study explores the role of youth as facilitators in promoting the use of digital wallets, which are increasingly integral to Indonesia's digital economy. Youth, as active users and contributors to technological advancements, play a vital role in educating and guiding older generations in the adoption of these tools. The study uses a literature review approach to analyze the impact of digital wallets on Indonesia's economic landscape. Findings highlight that digital wallets offer numerous benefits, such as transaction efficiency, enhanced security, and ease of financial management. Factors driving the shift to digital payments include globalization, technological advancements, and external events like the COVID-19 pandemic, which accelerated digital adoption. Digital wallets contribute to reducing cash circulation, controlling inflation, and fostering economic resilience through cost-effective financial operations and support for small businesses via QRIS integration. Youth act as enablers of this transition by leveraging their technological fluency to facilitate older generations’ adaptation to digital tools. Furthermore, the involvement of youth in entrepreneurial activities utilizing digital platforms strengthens economic growth and positions Indonesia competitively in the global digital economy. This study underscores the importance of intergenerational collaboration and the strategic role of youth in accelerating digital transformation and fostering sustainable economic development in Indonesia.
Revitalisasi Strategi Inovasi Ekonomi Bisnis di Era Digital Berkelanjutan untuk Gen Z
In the ever-evolving digital era, generation Z has emerged as consumers and workforce with unique characteristics. This study discusses the importance of revitalizing sustainable business economic innovation strategies to meet the needs and preferences of generation Z. This study identifies the challenges and opportunities faced by businesses in adopting digital technology and sustainable practices. Through an analytical approach, this paper explores various innovative strategies that companies can implement to attract and retain generation Z as customers and employees. The results of the study indicate that the integration of technology, sustainability, and social engagement are key factors in creating added value for businesses in the digital era. Thus, companies that are able to adapt and innovate according to the demands of generation Z will have a significant competitive advantage.
Application Repastra-G: Revolution Pasar Tradisional Gubeng Upaya Meningkatkan Daya Saing Globalisasi UMKM sebagai Peningkatan Ekonomi Sosial Ekonomi/UMKM
In the digital age, technology utilization is commonplace in economic growth, but traditional markets seem to be lagging behind. Indonesia currently has approximately 13,450 traditional markets that accommodate around 13 million stall vendors and over 9 million street vendors. Instead of being a support, the rapid development of e-commerce and online shopping has become a major competitor, threatening the percentage of the economy that has been supported by this sector. The positive potential of technology for traditional markets is actually abundant. However, in reality, technology has become a threat to the sustainability of traditional markets and the MSMEs that operate under them. The author uses a literature review method, focusing on the role of digital technology in economic growth that is ready to compete with modern (online) markets. Therefore, the author developed a platform that can be used by both consumers and sellers, capable of revolutionizing the concept of sales in the Gadang Malang traditional market. The platform, named REPASTRA-G, combines digital technology with local cultural richness to create an ecosystem that benefits MSMEs and street vendors. This platform offers features such as Maps REPASTRA-G, Smart Pecagin, and Serc Kios, as well as promoting local products and showcasing the stories behind each product, to preserve local culture. REPASTRA-G demonstrates that technology can be the key to empowering MSMEs and street vendors, reviving traditional markets, and preserving local culture. With a smart and integrated approach, REPASTRA-G can serve as an example for other traditional markets in Indonesia, helping them compete in the digital age.
PAKANI: Sustainable of Blue Economy melalui Islamic Digital Platform dalam Upaya Memberdayakan Petani Ikan di Jawa Timur
This study examines digital innovation through the PAKANI platform as a solution to support the implementation of a sustainable blue economy concept and empower fish farmers in East Java. PAKANI is designed as a technology-based application that provides comprehensive access to sharia financing, affordable and quality fish feed distribution, and broader marketing access for small-scale fish farmers. Challenges faced by fish farmers in East Java include limited resource access, high production costs, and inefficient distribution. This study employs a qualitative approach with descriptive analysis based on literature from journals, books, scientific reports, and articles to analyze East Java’s geographical potential for inland aquaculture in underutilized lands. The findings show that PAKANI can act as a catalyst in enhancing productivity and sustainability in small-scale aquaculture, particularly through integrating digital technology and sharia-compliant financing that is accessible for fish farmers. The blue economy concept applied in this platform leverages technology to reduce resource waste and support sustainable aquaculture practices aligned with circular economy principles. These findings are expected to make a significant contribution to the academic literature on digitalization in the aquaculture sector and the inclusive development of sharia-based economies, particularly in Indonesia. This platform is anticipated to improve fish farmers’ welfare and increase the fisheries sector’s contribution to sustainable economic growth in Indonesia.
Copyright (c) 2024 Fajar Dwi Seftiana Ananda Sarno
The Role of E-Commerce in Equitable Digital Economy in Indonesia
The rapid development of online trading or e-commerce has become a new phenomenon in the Indonesian economy. This fact has not been proven to impact the welfare of digital economic equality in Indonesia positively. This study intends to explain the role of e-commerce in the distribution of the digital economy in Indonesia. This study uses a systematic literature review method. The data sources for this research come from books, journals, and other literature related to the role of e-commerce in the distribution of the digital economy in Indonesia. The findings in this literature review conclude that, ideally, high e-commerce transactions can benefit the realization of economic equality in Indonesia. This fact can be found in the e-commerce business, which has embraced local economic sectors such as agriculture, plantations, fisheries, and even MSMEs in all regions by playing an active role in this digital-based trade. Technology has been proven to break the long chain in the distribution process. Business actors in rural areas and regional MSMEs can be essential if they can make friends with technological sophistication. Local business actors can increase their productivity and welfare. Support from the Indonesian government is urgently needed to build infrastructure to realize trade through digital media in villages and remote areas. Another tough challenge is ensuring the e-commerce business is fully secure to gain the public’s trust.
Copyright (c) 2024 Hendri Hermawan Adinugraha, Ayatullah Sadali, Ferida Rahmawati, Rizky Andrean
PERAN PEMBIAYAAN MURABAHAH SEKTOR PRODUKTIF DALAM MENINGKATKAN PENDAPATAN ANGGOTA USAHA MIKRO KECIL DAN MENENGAH (UMKM) BAITUL MAAL WAT TAMWIL (BMT) LANTASIR KOTA KEDIRI
Murabahah financing is a sales contract for goods by stating the acquisition price with an agreed profit margin between the buyer and seller. Murabahah financing can be used to help with capital issues for Micro, Small, and Medium Enterprises (MSMEs). This study aims to understand the implementation of productive sector murabahah financing at Baitul Mall Wat Tamwil (BMT) Lantasir in Kediri City and to determine the role of productive sector murabahah financing in improving MSMEs at BMT Lantasir in Kediri City. This study uses a qualitative research method with descriptive analysis, aiming to create a systematic, factual, and accurate description and illustration of the facts and the relationships between the investigated phenomena. This research was conducted using data collection techniques in the form of direct interviews with related parties. The results of this study conclude that the implementation of productive sector murabahah financing at BMT Lantasir in Kediri City includes completing requirements such as (photocopy of husband's/guardian's ID card, collateral documents, and form filling). The murabahah financing is carried out by BMT purchasing the members' needed goods and reselling them to the members with an agreed margin. This is done by BMT Lantasir. The role of productive sector murabahah financing in improving MSMEs has been carried out by adhering to Islamic principles in providing capital loans to the community to develop their businesses and create job opportunities for the surrounding community. This is evidenced by the increased income of MSME actors who received financing compared to before and after receiving financing. Hence, there is a significant increase in sales turnover and income.
Copyright (c) 2024 Elva Martalia, Ali Samsuri, Mahfudhotin Mahfudhotin
OPTIMIZING CASH WAQF EDUCATION IN PROMOTING COMMUNITY WELFARE USING COMMUNITY BASED RESEARCH
Waqf is one of the Islamic financial instruments with great potential, which can improve people's life quality. The purpose of this Community Service activity is to provide education about cash waqf to employees of the Religious Affairs Office of North Seluma District. In order to overcome the problems of the activities, researchers are taking steps to carry out direct socialization (face to face). The method of this community service is Community Based Research (CBR). The implementation of this community service activity is carried out by training using the lecture method in delivering material and pre-test and post-test methods as an effort to explore employees' level of understanding of the material presented before and after in accordance with indicators of increasing understanding. Based on the community service activities carried out, it can be concluded that the service program designed by the researcher has been implemented according to plan. Researchers obtained data from 15 KUA employees that changed significantly between before and after conducting cash waqf education for employees of the North Seluma District Religious Affairs Office. Employees of the North Seluma District Religious Affairs Office have knowledge about cash waqf and have the intention to start conducting cash waqf.
Copyright (c) 2024 Muhammad Redo Ilahi, Nonie Afrianty, Muthi’ ‘Adilah Bahril
THE POWER OF PERSUASION: THE IMPACT OF PRODUCT REVIEWS, AFFILIATE MARKETING, AND LIVE CONTENT ON CONSUMER BEHAVIOR
This research investigated the persuasive power of product reviews, affiliate marketing, and live content on consumer behavior within the burgeoning TikTok Shop platform. As Indonesia experienced rapid technological and information advancements, TikTok Shop emerged as a prominent digital marketing tool, blurring the lines between entertainment and commerce. This quantitative field study specifically examined the impact of these persuasive elements on impulse buying behavior within the platform. Primary and secondary data were gathered through questionnaires and documentation, targeting 100 TikTok Shop users in Langsa City using a purposive sampling technique. Multiple linear regression analysis revealed a significant and positive combined effect of product reviews, affiliate marketing, and live content on impulse buying within TikTok Shop. The adjusted R-Squared value of 0.740 indicated that these persuasive elements collectively explained 74% of the variance in impulse buying behavior, highlighting their substantial influence on consumer decisions within the platform. While the remaining 26% was attributed to external factors not explored in this study, the research shed light on the persuasive power of TikTok Shop's marketing strategies. This study contributed to understanding how product reviews, affiliate marketing, and live content shaped consumer behavior and the potential implications for impulse buying within the increasingly popular TikTok Shop ecosystem.
Copyright (c) 2024 Desi Nadila, Anis Kurlillah, Nanda Safarida
PENGARUH KOREAN WAVE DAN BRAND AMBASSADOR TERHADAP MINAT BELI ONLINE PADA MARKETPLACE TOKOPEDIA
The purpose of this research is to identify how Korean Wave and brand ambassadors effect online purchasing intention in the Tokopedia marketplace. The research method used is quantitative using multiple regression analysis. This research uses primary data obtained from distributing questionnaires to Tokopedia marketplace users who are the population in this study. Users aged 17-50 years and who have used the Tokopedia marketplace for the last two years and made purchases at least 4 times are the sample. This research uses a non-probability sampling technique with a proportional sampling type with a sample of 100 respondents. Based on the test results for the Korean Wave and Brand Ambassador variables, they have a positive and significant effect on Online purchasing intention on the Tokopedia Marketplace. The results of the F test simultaneously with the Korean Wave and Brand Ambassador variables have a significant effect on online purchasibg intention, with it being known that Fcount is 10.643 > F table 2.358 and is significant 0.000 < 0.1. Meanwhile, partially the Korean wave variable has a positive and significant effect on online purchasing intention, and the brand ambassador variable has a positive and significant effect on online purchasing intention. The R Square coefficient of determination test is 0.380, meaning that the percentage contribution of the Korean Wave and Brand Ambassador variables to online purchasing intention is 38% and the remaining 62% comes from other variables outside the research.
Copyright (c) 2024 Ginda Aprilia Devitasari, Fitrianatsany Fitrianatsany
PENGARUH PERKEMBANGAN TEKNOLOGI, MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP PENDAPATAN UMKM DI KOTA LANGSA: MENGEKSPLORASI DINAMIKA SUKSES BISNIS DI ERA DIGITAL
This study aims to determine the influence of each variable, namely technological development, social media, price, and location on the income of micro, small, and medium enterprises (MSMEs) in the city of Langsa. The method used is quantitative with multiple regression analysis. The population in this study is micro, small, and medium enterprises (MSMEs) in Langsa City totaling 24,684 units. The sampling technique in this study uses Proportionate Stratified Random Sampling technique with a total of 100 respondents. Based on the test results, the Social Media and Location variables have a significant effect on MSME Income in Langsa City, while Technological Development and Price variables do not have a significant effect on MSME Income in Langsa City. Meanwhile, for the simultaneous test results presented, it can be seen that the Ftest value is 25.810 > the value of Ftable (2.70) and significant at 0.000 < 0.05. Therefore, it can be concluded that the four independent variables, namely Technological Development, Social Media, Price, and Location, simultaneously have a positive and significant effect on MSME Income with an adjusted coefficient of determination (adjusted R2) obtained at 0.446. This indicates that the variables of Technology, Social Media, Price, and Location are able to explain 44.6% of the variation in MSME Income, while the remaining 55.4% is influenced by other variables not examined in this study.
Copyright (c) 2024 Maria Ulfa, Anis Kurlillah, Ade Fadillah FW Pospos, Iskandar Budiman
BRAND IMAGE SEBAGAI VARIABEL INTERVENING PENGARUH ELECTRONIC WORD OF MOUTH, SPONSOR-PROGRAM CONGRUENCE, DAN PRODUCT PLACEMENT MEREK KAHI PADA DRAMA KOREA CAFÉ MINAMDANG TERHADAP PURCHASE INTENTION
Globalization, particularly in technology, influences the world significantly, exemplified by the Korean Wave phenomenon driving companies to use Product Placement in dramas. This study examines KAHI's Product Placement in the Korean drama Cafe Minamdang and explores the impact of E-WOM, Product Placement, and Sponsor Program Congruence on Purchase Intention, mediated by Brand Image. With non-probability purposive sampling, active FEBI students at UIN SATU Tulungagung who've seen Cafe Minamdang and know KAHI's placement are chosen. Data, analyzed via multiple linear regression, reveals E-WOM doesn't influence Purchase Intention; Sponsor Program Congruence, Product Placement, and Brand Image partially do. An F-test confirms their collective influence. Adjusted R Square at 0.905 indicates 90.5% of Purchase Intention variation stems from e-WOM, sponsor program congruence, and product placement. A Standard Error of Estimate of 0.653799 underscores precision. Path analysis and Sobel test demonstrate Brand Image mediates E-WOM's impact, but not for Sponsor Program Congruence and Product Placement on Purchase Intention.
Copyright (c) 2023 Nadya Bella Alvisca, Galih Pradananta
ANALISIS PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI BMT NUANSA UMAT JATIM PAMEKASAN
The Islamic Economic System prohibits usury (riba) and the unfair accumulation of wealth by specific parties. In practical terms, there is a need for widespread dissemination regarding various products, services, the fundamental principles of the relationship between financial institutions and customers, and the permissible ways of conducting business in Islamic finance. Employee performance and productivity are crucial factors for the success of financial institutions. Proper and effective human resource management can enhance employee performance and enable the achievement of company goals. This research aims to determine the influence of the work environment and work motivation on employee performance at BMT NU Jatim in the Pamekasan Regency. The research methodology employs a quantitative approach with a population of 58 individuals, and a saturated sampling technique is used to select the sample. The primary data used in this study are collected through questionnaires. The data analysis technique employed is multiple linear regression analysis. The analysis results indicate that the work environment has a positive and significant impact on employee performance, as does work motivation.
Copyright (c) 2023 Reza Mubarak, Asep Maulana, Umarul Faruq
PENGARUH EARNING PER SHARE, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN INDEKS LQ45 PERIODE 2018-2021
One of the factors which influence the movement of stock prices is the company's fundamentals. This company's fundamental analysis can use information from financial reports. One of the financial statement analysis techniques is to use financial ratios. The purposes of this study are to determine the effect of earnings per share, profitability, and dividend policy on stock prices in LQ45 index companies for the 2018-2021 period. This study uses a quantitative approach to the type of associative research. The sampling technique in this study used a purposive sampling method and obtained a sample of 11 companies in each period. The data used is secondary data obtained from the Indonesia Stock Exchange website, namely www.idx.co.id, which is in the form of data on company financial reports listed on the LQ45 Index for the 2018-2021 period. The data analysis method in this study used panel data regression analysis in testing the data in the research to be carried out using the Eviews 10 software program. The results of this study indicate that 1) Partial earnings per share has a positive and significant effect on stock prices, 2) Partial profitability has a positive and significant effect on stock prices, 3) Partial dividend policy has no significant effect on stock prices, 4) Simultaneously, earnings per share, profitability, and dividend policy have a significant effect on stock prices in LQ45 Index companies for the 2018-2021 period.
Copyright (c) 2023 Silvi Ayu Saputri, Firda Zulfa Fahriani
ANALISIS BIBLIOMETRIK PENELITIAN PARIWISATA SYARIAH HALAL DI INDONESIA MELALUI DATABASE SCOPUS
The purpose of this research is to analyze the bibliometric characteristics and trends in scholarly publications on halal tourism in Indonesia based on the Scopus database. Data collection was conducted in March 2023, using the search keyword "halal tourism in Indonesia." The data was retrieved from the Scopus database from 2016 to the first quarter of 2023. The data was processed using the Vos Viewer application. The study results indicate that the number of scholarly publications in the Scopus database related to halal tourism in Indonesia has increased. The most popular journal in this field is the Journal of Islamic Marketing. The dominant document type is articles. The most influential authors are Wardi Y., Abror A., and Trinanda O., affiliated with Universitas Negeri Padang, with seventy-four citations. There are six research clusters based on keyword searches. The keywords "economic growth" and "perceived value" emerged as significant in the latest research in 2022. These keywords are strongly related to halal tourism, indicating that future research opportunities using these keywords have a high level of novelty. Additionally, this research also provides nine recommendations for future studies on the theme of halal tourism in Indonesia.
ANALISA LITERASI KEUANGAN DAN PERAN GENERASI Z DALAM MENYOKONG CASHLESS SOCIETY DI INDONESIA
Post the COVID-19 pandemic, it is undeniable that online spending has changed shopping behavior patterns by employing non-cash payment methods. During the COVID-19 pandemic, the use of non-cash payments was significantly encouraged due to restrictions on public activities, as cash was considered a potential medium for the transmission of the COVID-19 virus. This research explores the phenomenon of using cash as a consequence of the COVID-19 pandemic and whether it has led to an increase in non-cash financial literacy. It also investigates whether government programs aimed at promoting non-cash transactions can foster a non-cash society as a means of enhancing the effectiveness of non-cash transactions or if they instead promote consumptive behavior due to a lack of understanding of non-cash financial literacy. The research employs a qualitative phenomenological method, involving interviews with 50 respondents aged 19-21 years. Additionally, interviews were conducted with two employees from Bank BSI Jombang and BRI Pulung Ponorogo to gather information related to banking. The study aims to reveal the impact of COVID-19 on the increased use of cashless products among Generation Z and describe the relationship between digital literacy skills and their influence on consumptive behavior among young individuals. The research findings suggest that cashless users aged 19-21 years influence consumptive behavior, but their knowledge of digital financial literacy is lacking. They primarily use non-cash methods for online shopping transactions, and their digital financial literacy is limited to debit and credit functions within bank account transactions. The results indicate that the 50 respondents have limited understanding of non-cash financial literacy, and non-cash payment products are primarily used for online shopping and sometimes mismanagement of financial resources.
Copyright (c) 2023 Wening Purbatin Palupi Soenjoto
Pengaruh Word Of Mouth, Kualitas Pelayanan, Media Sosial, Store Atmosphere, Fasilitas, Dan Harga Terhadap Loyalitas Pelanggan Pada Warkop Kidol Lepen Tulungagung
The purpose of this study is to identify how word-of-mouth, service quality, social media, store atmosphere, facilities, and prices affect customer loyalty. This research uses primary data obtained from questionnaire responses distributed to customers of Warkop Kidol Lepen, Sumbergempol District, Tulungagung Regency. Warkop Kidol Lepen customers who have purchased at least 2 times as part of this research population. This research uses the Accidental Sampling type of the Non-Probability Sampling method. The sample used was 96 respondents. Validity and reliability tests, multicollinearity tests, coefficient of determination tests, stealth tests (f), partial tests (t), and classic assumption tests such as normality, autocorrelation, and heteroscedasticity tests are used to obtain and analyze data. The findings show that the variables of service quality, store atmosphere, facilities, and price have an impact on customer loyalty, whereas word of mouth and social media do not affect customer loyalty.
URGENSI DAN PERAN LEMBAGA KEUANGAN MIKRO DALAM PENGENTASAN KEMISKINAN DAN PENGEMBANGAN EKONOMI UMAT
Layanan keuangan mikro semakin meningkat dan telah menjadi intervensi yang populer melawan kemiskinan di negara berkembang. Kemampuan Lembaga Keuangan Mikro telah teruji melalui masa krisis moneter yang sangat sulit dan terbukti secara riskan mampu memberdayakan perekonomian kecil dan menengah. Oleh karena itu, peneliti ingin mengkaji bagaimana peran LKM dalam pengentasan kemiskinan dan pengembangan pemberdayaan ekonomi umat. Karena LKM saat ini semakin berkembang serta telah membawa perubahan yang mendasar pada strategi sosialisasi. Metode penelitian bersifat penelitian kualitatif dengan menggunakan pendekatan studi pustaka. Hasil dari penelitian menemukan bahwa salah satu peran yang sangat besar dalam pengentasan kemiskinan saat ini adalah BMT yang saat ini masih dipercaya oleh masyarakat. Hal ini diminati, karena lembaga keuangan syariah oleh umat Islam bahkan umat non muslim sekalipun, sebab berprinsip jujur, adil dan baik yang selalu menjadi daya tarik masyarakat.
Copyright (c) 2023 Suaidah Suaidah, Devi Arjun
COOKING OIL PRICE CONTROL POLICY IN INDONESIA (A review of Ibn Taimiyah's thoughts)
This study aims to analyze cooking oil price control policies in Indonesia by examining Ibn Taimiyah's thoughts about market mechanisms and price interventions. The research method used is a qualitative research methodology with a literature study approach. The research results show that the market mechanism in Islam is free of any intervention. However, the government can intervene in market prices when distortions occur. The government's policy of providing cooking oil subsidies to the less fortunate and setting the lowest retail price is permissible because there are conditions where producers do not want to sell their goods except at a price higher than the general market price, even though consumers really need these goods. According to Ibnu Taimiyah, the government may intervene in prices and limit sales after conducting negotiations, discussions, and consultations with interested communities.
Copyright (c) 2023 Eva Nurul Huda, Sahabudin Sidiq
PENGARUH RASIO LIKUIDITAS, RASIO SOLVABILITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN SEKTOR INFRASTRUKTUR YANG TERDAFTAR DI BEI TAHUN 2017-2020
Infrastructure companies are companies that contribute to development, this type of company also has good prospects, especially in the global capital market. So in this case a company wants its business to be sustainable and therefore always tries to manage its finances by obtaining, allocating and using it efficiently and effectively, as well as improving the quality of new products and investments. This study aims to determine the effect of liquidity, solvency and profitability on firm value in infrastructure sector companies listed on the Indonesia Stock Exchange in 2017-2020. The method used is a quantitative approach and multiple linear regression analysis, while for the determination of the sample using the purposive sampling method with certain criteria, the number of samples is 10 companies. Testing this data using SPSS 16 software. The results showed that liquidity had no effect on firm value, solvency had a significant effect on firm value, and profitability had a significant effect on firm value.
Copyright (c) 2023 Maya Valentina Yulanda, Nadia Roosmalita Sari
PENGARUH KERAMAHAN KARYAWAN, PEMAHAMAN TENTANG PRODUK, DAN KERAGAMAN ITEM PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA ALFAMART DI WILAYAH KOTA SURABAYA
This study aims to explain the effect of employee friendliness, understanding of the products sold, and the diversity of product items on consumer loyalty through consumer satisfaction at Alfamart in the city of Surabaya. The object of observation is consumers who visit Alfamart to shop. In this study, observations were made of 200 consumers who were shopping at Alfamart stores, provided that the consumer has made purchases at least five times at any Alfamart store in Surabaya. The analytical method used is the structural equation model (SEM), with exogenous variables: friendliness of salespeople; the salesperson's understanding of the products, and the completeness and variety of available product items; endogenous variables: consumer loyalty; and the intervening variable: consumer satisfaction. The compared models are model-1, where loyalty is positioned as an endogenous variable with customer satisfaction as an intervening variable, and model-2, where customer satisfaction is an endogenous variable with loyalty as an intervening variable. The findings and results of the study indicate that: (1) the friendliness of the salesperson has a significant positive effect on customer satisfaction; (2) customer satisfaction has a significant positive effect on loyalty; and (3) from the comparison of the two models, it can be stated that the better model in explaining the phenomenon under study is model-1. Thus, these findings further support the theory that loyalty arises after a person feels satisfied.