NILAI LEMPU (KEJUJURAN) SEBAGAI MODAL SOSIAL DALAM MENGATASI PERMASALAHAN KEPERCAYAAN PASAR DAN MENDUKUNG KEBERLANJUTAN USAHA IKAN ASAP (BALE TAPA) BERBASIS GREEN ECONOMY

Aldi Armansyah; Syahabuddin; Aksi Hamzah

doi:10.21274/sosebi.v6i1.12256

Authors

Aldi Armansyah Mahasiswa Jurusan Ekonomi Syariah, Institut Agama Islam Negeri Bone
Syahabuddin Dosen Institut Agama Islam Negeri Bone
Aksi Hamzah Dosen Institut Agama Islam Negeri Bone

DOI:

https://doi.org/10.21274/sosebi.v6i1.12256

Keywords:

lempu, modal sosial, kepercayaan pasar, keberlanjutan usaha, green economy, usaha ikan asap

Abstract

Abstrak: Penelitian ini bertujuan menganalisis peran nilai lempu (kejujuran) sebagai modal sosial dalam mengatasi problem kepercayaan pasar dan mendukung keberlanjutan usaha ikan asap (bale tapa) berbasis green economy. Penelitian ini menggunakan metode integrative literature review dengan pendekatan kualitatif deskriptif. Penelusuran literatur dilakukan melalui basis data Google Scholar, Scopus, ScienceDirect, Garuda, dan SINTA dengan rentang publikasi tahun 2015–2025, sedangkan literatur klasik digunakan sebagai landasan teoretis. Literatur diseleksi berdasarkan relevansinya dengan tema nilai lempu, modal sosial, kepercayaan pasar, keberlanjutan usaha, green economy, dan UMKM perikanan tradisional. Sebanyak 55 literatur yang memenuhi kriteria inklusi dianalisis menggunakan analisis isi kualitatif (qualitative content analysis) melalui proses pengodean, kategorisasi, dan sintesis tematik. Berdasarkan sintesis literatur, penelitian ini mengindikasikan bahwa problem kepercayaan pasar pada usaha ikan asap berkaitan dengan asimetri informasi, ketidakpastian kualitas produk, dan keterbatasan transparansi dalam proses produksi. Sintesis literatur juga menunjukkan bahwa nilai lempu memiliki karakteristik yang selaras dengan dimensi modal sosial, yaitu kepercayaan, norma sosial, dan jaringan sosial, sehingga secara konseptual berpotensi memperkuat kepercayaan pasar melalui perilaku jujur, konsistensi tindakan, dan keterbukaan informasi. Selain itu, implementasi prinsip green economy memerlukan dukungan praktik usaha yang bertanggung jawab, seperti efisiensi penggunaan sumber daya, pengelolaan limbah, kepatuhan terhadap standar keamanan pangan dan lingkungan, serta kapasitas adaptasi pelaku usaha. Penelitian ini menawarkan model konseptual yang mengintegrasikan nilai lempu, modal sosial, kepercayaan pasar, keberlanjutan usaha, dan green economy sebagai proposisi teoretis yang memperkaya kajian modal sosial berbasis kearifan lokal dan memerlukan pengujian empiris pada penelitian selanjutnya.

Kata kunci: lempu; modal sosial; kepercayaan pasar; keberlanjutan usaha; green economy; usaha ikan asap.

Abstract: This study aims to examine the role of lempu (honesty) as social capital in addressing market trust issues and supporting the sustainability of smoked fish (bale tapa) enterprises within the green economy framework. This study employed an integrative literature review using a qualitative descriptive approach. The literature was retrieved from Google Scholar, Scopus, ScienceDirect, Garuda, and SINTA databases, covering publications from 2015 to 2025, while seminal works were included as the theoretical foundation. The selected literature focused on lempu, social capital, market trust, business sustainability, the green economy, and traditional fisheries-based micro, small, and medium enterprises (MSMEs). A total of 55 publications that met the inclusion criteria were analyzed using qualitative content analysis through coding, categorization, and thematic synthesis. The literature synthesis indicates that market trust issues in smoked fish enterprises are primarily associated with information asymmetry, uncertainty regarding product quality, and limited transparency in production processes. Furthermore, the synthesis suggests that lempu embodies the key dimensions of social capital, namely trust, social norms, and social networks, and therefore has the conceptual potential to strengthen market trust through honest behavior, consistency, and transparent communication. The findings also indicate that implementing green economy principles requires responsible business practices, including efficient resource utilization, waste management, compliance with food safety and environmental standards, and the adaptive capacity of business actors. This study proposes a conceptual model that integrates lempu, social capital, market trust, business sustainability, and the green economy into a unified analytical framework. The proposed model represents a theoretical proposition derived from literature synthesis and therefore requires empirical validation in future research.

Keywords: lempu; social capital; market trust; business sustainability; green economy; smoked fish enterprises.

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