Manajemen Pemasaran Pendidikan Pondok Pesantren Tahfidz Qur’an
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Keywords

marketing management
boarding school

How to Cite

Muadin, A. (2017). Manajemen Pemasaran Pendidikan Pondok Pesantren Tahfidz Qur’an. Ta’allum: Jurnal Pendidikan Islam, 5(2), 293-308. https://doi.org/10.21274/taalum.2017.5.2.293-308

Abstract

Marketing education is a step in renewal when an educational institution follow the tight competition to obtain customers. For educational institutions that have good in the implementation of marketing management of education requires only good planning with continuous improvement quality in order to anticipate the demand of the world of work. As for schools or institutions that have not received a place of public heart (customers) it is necessary to do hard work introducing its products to the public. The way to do this is by implementing marketing management tahfidz qur'an education that adopts Kotler et al marketing theory famous with the term The Seven Ps of Marketing. Namely: Product, Price, Place, Promotion, People, Physical Evidence, Process (7P)
https://doi.org/10.21274/taalum.2017.5.2.293-308
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References

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The author has full rights to the articles that has been sent to Ta’allum: Jurnal Pendidikan Islam. The author is responsible for the originality of the articles and all the references used in the journal script.

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