Keywords
Traditional Market,
South Sumatra
How to Cite
Abstract
This article examines how traditional market vendors in Ogan Ilir Regency, South Sumatra, sustain economic resilience amid modernization through the integration of Islamic economic ethics. Employing a social phenomenological approach, the study combines literature review with fieldwork based on observations and interviews with eight vendors across three market sites: Meranjat, Tanjung Batu, and Slaya. The findings show that vendors confront pressures from modern retail expansion, shifting consumer preferences, and digitalization. However, their resilience is supported by adaptive strategies, including maintaining product quality, mobilizing local social networks, and selectively adopting digital tools. Crucially, the study finds that Islamic values—honesty (amanah), fairness (‘adl), responsibility, and transparency—function as moral capital that strengthens trust-based transactions. This article argues that the interplay between local market traditions and Islamic ethical frameworks is central to sustaining rural economies in the context of ongoing socio-economic transformation.
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