Crowdfunding Strategy In Optimizing Financial Inclusiveness Through Zakat-Based Islamic Philanthropy At The Seribu Senyum Foundation

Abstract

This study aims to analyze the crowdfunding strategy used by the Seribu Senyum Foundation in optimizing zakat-based Islamic philanthropy through a zakat campaign for converts on the Kitabisa.com platform. The main focus of this study is how the strategy of packaging narratives, selecting partners, and distributing zakat can increase the effectiveness and donor participation of the campaign. The research method used is a qualitative descriptive approach with interviews with sources from the Seribu Senyum Foundation, beneficiaries, and Kitabisa, as well as data analysis from the Kitabisa.com platform. The study results show that the Seribu Senyum Foundation has succeeded in utilizing emotional and relevant narratives to attract donors to the crowdfunding campaign. Narratives that describe the conditions of converts in the 3T region, as well as transparent documentation, increase donor involvement and trust. The selection of the right distribution partners and the distribution of assistance in the form of necessities according to the needs of the beneficiaries also strengthen the accountability of zakat distribution. This study shows that a zakat-based crowdfunding strategy that combines financial inclusiveness, relevant narratives, and transparent distribution management can optimize Islamic philanthropy. This finding also underlines the importance of innovation in digital zakat management to reach marginalized groups such as converts in the 3T region. Therefore, this study contributes to the literature on crowdfunding strategies in Islamic philanthropy in the digital era.