Sharia Marketing Integration and Business Innovation in Photocopy Business Management:Case Study of U3 Fotocopy

Authors

  • Muhammad Bagus Saputro Universitas Darussalam Gontor
  • Suhada Setiyawan Universitas Darussalam Gontor
  • Zulfatus Sa'diah Universitas Darussalam Gontor

DOI:

https://doi.org/10.21274/an.v13i1.12346

Keywords:

Sharia Marketing, Business Innovation, Business Management

Abstract

This study aims to analyze the integration of sharia marketing and business in-novation in photocopy business management through a case study of U3 FC at UNIDA Gontor Campus. A qualitative approach with a case study method was employed, involving in-depth interviews with U3 FC employees. The findings reveal that U3 FC has implemented sharia-based marketing through transaction transparency, ease of service access, and flexible payment methods (cash, bank transfer, and QRIS). The business innovations adopted include digital ordering via WhatsApp, self-service printing, and service diversification such as book printing, banners, and binding. This study confirms that the integration of sharia marketing and business innovation enhances service efficiency, customer loyalty, and business sustainability grounded in Islamic values. Theoretically, this rese-arch contributes by presenting an integration model that has been under-ex-plored in prior studies, while practically, it serves as a reference for similar busi-ness units in comprehensively applying sharia principles to achieve a balance bet-ween business profit and the value of blessing (barakah).

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Published

2026-04-01

How to Cite

Saputro, M. B., Setiyawan, S., & Sa'diah, Z. (2026). Sharia Marketing Integration and Business Innovation in Photocopy Business Management:Case Study of U3 Fotocopy. An-Nisbah: Jurnal Ekonomi Syariah, 13(1), 81–98. https://doi.org/10.21274/an.v13i1.12346

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Vol. 13 No. 1 (2026): An-Nisbah (April)

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Copyright (c) 2026 Muhammad Bagus Saputro, Suhada Setiyawan, Zulfatus Sa'diah

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