DISKURSUS ETIKA BISNIS ISLAM DALAM DINAMIKA BISNIS KONTEMPORER

Abstract

Islamic business ethics are universal ideas that are relevant to the business
world. The value that is contained in the Islamic business ethics in line with
the needs of the conventional business value. Various problems faced by
the contemporary business is basically caused by the lack of understanding
of human identity. This ignorance leads to negative behavior of businesses
in running a business. The essence of business is essentially the fulfllment
of human needs. Duties and responsibilities of Islamic business ethics is
delivering business activities on the essence of business and self-awareness.
However, the implementation of Islamic business ethics at the level applicable is not easy. Islamic business ethics brings challenges and dilemmas, especially when faced with the dynamics of contemporary business.

Key Words: Ethic, Islamic Business Ethic dan Contemporary Business