STRUKTUR JARINGAN DALAM ADOPSI INOVASI: STUDI KONSEPTUAL

Abstract

Deployment of innovations to the social system is believed to be a trigger of
changes in society. How the dissemination of innovation in society can be
explained is the question you want to discuss in this article. Specifcally, this
paper aims to describe how the theory of social networks (social network
analysis) can be used to explain the adoption of innovation. It emphasized
in relation to the network structure characteristic of innovation adoption
decisions as a result of the effects of imitation behavior and the effect of
actor innovation.

Keywords:  adoption, diffusion, innovation, network structure, imitation  
behavior