STRUKTUR JARINGAN DALAM ADOPSI INOVASI: STUDI KONSEPTUAL

Authors

  • Sanaji * Dosen Fakultas Ekonomi Universitas Negeri Surabaya

DOI:

https://doi.org/10.21274/an.2015.1.2.135-154

Abstract

Deployment of innovations to the social system is believed to be a trigger of
changes in society. How the dissemination of innovation in society can be
explained is the question you want to discuss in this article. Specifcally, this
paper aims to describe how the theory of social networks (social network
analysis) can be used to explain the adoption of innovation. It emphasized
in relation to the network structure characteristic of innovation adoption
decisions as a result of the effects of imitation behavior and the effect of
actor innovation.

Keywords:  adoption, diffusion, innovation, network structure, imitation  
behavior

References

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Published

2015-04-15

Issue

Vol. 1 No. 2 (2015)

Section

Articles

License

The author has full rights to the articles that has been sent to An-Nisbah: Jurnal Ekonomi Syariah. The author is responsible for the originality of the articles and all the references used in the journal script.

How to Cite

STRUKTUR JARINGAN DALAM ADOPSI INOVASI: STUDI KONSEPTUAL. (2015). An-Nisbah: Jurnal Ekonomi Syariah, 1(2), 135-154. https://doi.org/10.21274/an.2015.1.2.135-154