PENGARUH PERSONAL SELLING, DIRECT SELLING DAN HUBUNGAN MASYARAKAT TERHADAP KEPUASAN NASABAH Studi Kasus pada BMT UGT Sidogiri KCP Kanigoro Blitar

Authors

  • Zuliatin ' Institut Agama Islam Negeri (IAIN) Tulungagung

DOI:

https://doi.org/10.21274/an.2016.3.1.87-104

Abstract

The purpose of this study was to test there any infuence of personal selling, direct selling and public relations signifcantly to customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar. The results show that personal selling, direct selling and public relations together have a signifcant effect on customer satisfaction. count by using T test personal selling unknown variables have
positive and signifcant impact on customer satisfaction with the Sig. 0,000.
Variable direct selling has a positive impact and no signifcant effect on customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar with the Sig.
0.423 and variable public relations has a positive impact and no signifcant
effect on customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar
with the Sig. 0.247.


Keywords : personal selling, direct selling, customer satisfaction

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Published

2016-10-05

Issue

Vol. 3 No. 1 (2016)

Section

Articles

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The author has full rights to the articles that has been sent to An-Nisbah: Jurnal Ekonomi Syariah. The author is responsible for the originality of the articles and all the references used in the journal script.

How to Cite

PENGARUH PERSONAL SELLING, DIRECT SELLING DAN HUBUNGAN MASYARAKAT TERHADAP KEPUASAN NASABAH Studi Kasus pada BMT UGT Sidogiri KCP Kanigoro Blitar. (2016). An-Nisbah: Jurnal Ekonomi Syariah, 3(1), 87-104. https://doi.org/10.21274/an.2016.3.1.87-104