ANALISIS POTENSI OBYEK WISATA PANTAI DENGAN KONSEP HALAL BEACH TOURISM DI KOTA DENPASAR

Authors

  • Lailatul Nuzzulul Safitri Universitas Negeri Yogyakarta
  • Siti Muslihatul Mukaromah Madrasah Aliyah Negeri 7 Jombang
  • Muhammad Alhada Fuadilah Habib Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

DOI:

https://doi.org/10.21274/ar-rehla.v1i2.4814

Keywords:

Kota Denpasar, Halal Beach Tourism, Obyek Wisata Pantai, SWOT

Abstract

Abstrak: Kota Denpasar merupakan salah satu kota di Pulau Bali yang memiliki wisata pantai kawasan tropis Asia Tenggara dengan banyak kunjungan wisatawan domestik dan mancanegara. Salah satu objek wisata yang sering dikunjungi wisatawan asing saat berkunjung ke Kota Denpasar adalah pantai. Penelitian ini bertujuan untuk untuk menganalisis seberapa besar potensi wilayah pantai di Kota Denpasar dapat menerapkan konsep halal beach tourism dengan analisis strategi menggunakan matriks SWOT. Penelitian ini menggunakan pendekatan kualitatif. Data dikumpulkan dengan menggunakan interview, kuesioner, dan dokumentasi. Analisis data menggunakan matriks EFAS dan IFAS melalui strategi analisis SWOT. Hasilnya menunjukkan bahwa matriks strategi analisis SWOT dengan koordinat +0,691 (internal) dan +0,559 (eksternal) berupa diagram I yang artinya mendukung pertumbuhan halal beach tourism dengan menggunakan peluang (O) dan kekuatan (S) atau strategi SO.

Kata Kunci: Kota Denpasar; Halal Beach Tourism; Obyek Wisata Pantai; SWOT.

 

Abstract: Denpasar is one of the cities on the island of Bali which has beach tourism in the tropical Southeast Asia region which has many domestic and foreign tourist visits. One of the tourist attractions that are often visited by foreign tourists when visiting Denpasar is the beach. This study aims to analyze how big the potential of coastal areas in Denpasar can be to apply the concept of halal beach tourism with strategy analysis using the SWOT matrix. This study uses a qualitative approach. Data were collected using interviews, questionnaires, and documentation. Data analysis using EFAS and IFAS matrices through a SWOT analysis strategy. The results show that the SWOT analysis strategy matrix with coordinates +0.691 (internal) and +0.559 (external) is in the form of diagram I, which means that it supports the growth of halal beach tourism by using opportunities (O) and strengths (S) or SO strategies.

Keywords: Denpasar; Halal Beach Tourism; Tourist Attractions; SWOT.

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Published

2021-10-21

How to Cite

Safitri, L. N., Mukaromah, S. M., & Habib, M. A. F. (2021). ANALISIS POTENSI OBYEK WISATA PANTAI DENGAN KONSEP HALAL BEACH TOURISM DI KOTA DENPASAR. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 1(2), 143–156. https://doi.org/10.21274/ar-rehla.v1i2.4814

Issue

Vol. 1 No. 2 (2021)

Section

Articles

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