Konsep Model Sociopreneur Sudut Lombok Untuk Mendukung Pariwisata Halal Berkelanjutan di Nusa Tenggara Barat
DOI:
https://doi.org/10.21274/ar-rehla.v2i2.5904Keywords:
Halal Tourism, Sudut Lombok, SociopreneurAbstract
Abstrak: Penelitian ini bertujuan untuk menganalisa Konsep Model Sociopreneur Sudut Lombok untuk mendukung pariwisata halal berkelanjutan di Nusa Tenggara Barat. Metode yang digunakan adalah studi kasus terhadap sebuah Komunitas Sociopreneur (Sudut Lombok). Dengan melakukan indepth interview, penulis mendapati bahwa Sudut Lombok menawarkan konsep Responsible Tourism dan Ekowisata, serta didukung dengan sejumlah jasa yang dikerjasamakan dengan masyarakat sekitar. Selain itu, Sudut Lombok juga memiliki sejumlah program sosial, dimana sebagian keuntungan dari sektor bisnis minimal 25% dari keuntungan bersih investor akan dialokasikan pada kegiatan sosial, sehingga dapat meningkatkan kesejahteraan masyarakat Lombok Timur. Model bisnis ini diharapkan dapat menjadi contoh bagi pengembangan Sustainable Halal Tourism di tempat lain, sehingga dapat mendorong perkembangan wisata halal Indonesia yang manfaatnya dapat juga dirasakan oleh masyarakat sekitar.
Kata Kunci: Halal Tourism; Sudut Lombok; Sociopreneur
Abstract: This study analyzes the Sociopreneur Model that can support national economic recovery through Sustainable Halal Tourism. The method used is a case study of a Sociopreneur Community (Lombok Corner). By conducting in-depth interviews, the author found that Lombok Corner offers the concept of Responsible Tourism and Ecotourism and is supported by several services collaborating with the surrounding community. In addition, Corner Lombok also has several social programs, where a portion of the profits from the business sector, at least 25% of the net profits of investors, will be allocated to social activities to improve the welfare of the people of East Lombok. This business model is expected to be an example for the development of Sustainable Halal Tourism in other places to encourage the development of Indonesian halal tourism, whose benefits can also be felt by the surrounding community.
Keywords: Halal Tourism; Sudut Lombok; Sociopreneur
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