FINANCIAL LITERACY AS A MODERATING VARIABLE IN THE PERFORMANCE OF HALAL FOOD MSMES: PLS-SEM APPROACH

Sindi Andriani; Ibrahim Siregar; Utari Evy Cahyani

doi:10.21274/ar-rehla.v6i1.12018

Authors

Sindi Andriani UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Ibrahim Siregar UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Utari Evy Cahyani UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

DOI:

https://doi.org/10.21274/ar-rehla.v6i1.12018

Keywords:

financial literacy, Akomodasi, product innovation, operational management, business capital

Abstract

Abstract: This study aims to analyze the effects of operational management, human resource quality, business capital, product innovation, and product pricing on the performance of halal food MSMEs in Padangsidimpuan City, with financial literacy as a moderating variable. This study employs a quantitative approach using a questionnaire survey administered to halal food MSME actors selected through purposive sampling. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that operational management, business capital, product pricing, and financial literacy have positive and significant effects on MSME performance. Meanwhile, product innovation has a significant negative effect on MSME performance, and human resource quality does not have a significant effect. The moderation analysis reveals that financial literacy only strengthens the relationship between product innovation and MSME performance, while it does not moderate the relationship between operational management, human resource quality, business capital, and product pricing with MSME performance. These findings highlight that financial literacy serves as an important strategic capability in optimizing the benefits of innovation for improving MSME performance. Therefore, strengthening financial literacy should focus on financial planning, capital management, and innovation-based decision-making supported by financial information to enhance the sustainability and competitiveness of halal food MSMEs.

Keywords: financial literacy; MSME performance; product innovation; operational management; business capital

Abstract: Penelitian ini bertujuan menganalisis pengaruh manajemen operasional, kualitas sumber daya manusia, modal usaha, inovasi produk, dan harga produk terhadap kinerja UMKM makanan halal di Kota Padangsidimpuan dengan literasi keuangan sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif melalui survei kuesioner kepada pelaku UMKM makanan halal yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa manajemen operasional, modal usaha, harga produk, dan literasi keuangan berpengaruh positif dan signifikan terhadap kinerja UMKM. Sebaliknya, kualitas sumber daya manusia tidak berpengaruh signifikan, sedangkan inovasi produk berpengaruh negatif dan signifikan terhadap kinerja UMKM. Pada pengujian moderasi, literasi keuangan hanya terbukti memperkuat hubungan antara inovasi produk dan kinerja UMKM, sementara tidak memoderasi hubungan variabel lainnya. Temuan ini menegaskan bahwa literasi keuangan berperan penting dalam mengoptimalkan dampak inovasi terhadap peningkatan kinerja usaha. Oleh karena itu, penguatan literasi keuangan perlu difokuskan pada perencanaan keuangan, pengelolaan modal, dan pengambilan keputusan inovatif berbasis informasi keuangan guna mendukung keberlanjutan dan daya saing UMKM makanan halal.

Keywords: literasi keuangan; kinerja UMKM; inovasi produk; manajemen operasional; modal usaha

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